8 Weeks Beginner Course

Digital Marketing Fundamentals

This 8-week course is designed for complete beginners who want to build a real, practical foundation in digital marketing — no prior experience needed. Students will learn how businesses attract, engage, and convert customers online, covering social media marketing, content creation, SEO basics, email marketing, paid ads, and analytics. By the end of the course, students will understand not just the theory, but how to actually execute a digital marketing campaign from scratch — making them ready to manage marketing for a small business, freelance for clients, or pursue further specialization.

8 Weeks Complete beginners — no experience needed

View curriculum

₦414,000$300

$300 for the full 8-week course — zero experience to a complete campaign plan.

What you'll walk away with

Customer persona

2-week content calendar

5 sample social posts

SEO/Google Business optimization

Email campaign draft

Mock ad campaign brief

Analytics report + recommendations

Final Digital Marketing Plan (capstone)

What you'll learn

Explain core digital marketing concepts and how they fit together (funnel, channels, customer journey)

Set up and manage business profiles on major social media platforms

Create simple content calendars and plan campaigns

Write basic marketing copy (captions, ad copy, email copy)

Understand SEO fundamentals and optimize simple content for search

Run a basic paid ad campaign (Meta Ads focus, Nigerian SMB context)

Use email marketing tools to build and send campaigns

Read and interpret basic marketing analytics/metrics

Put together a complete digital marketing plan for a real or sample business

8 Weeks curriculum

A structured path — each week ends with a real deliverable for your portfolio.

- What is digital marketing vs traditional marketing
- The marketing funnel (Awareness → Consideration → Conversion → Loyalty)
- Overview of digital channels (social, search, email, ads, content)
- Understanding target audience & customer personas
Deliverable: Create a simple customer persona for a sample business
- Choosing the right platforms (Instagram, Facebook, TikTok, WhatsApp Business)
- Setting up professional business profiles
- Content types: reels, posts, stories, carousels
- Posting consistency & content calendars
Deliverable: Build a 2-week content calendar for a sample brand
- Writing captions that convert
- Basic graphic/video content principles (no design skills needed)
- Hooks, storytelling, and call-to-actions (CTAs)
- Intro to Canva for beginners
Deliverable: Create 5 sample social media posts (caption + visual concept)
- How search engines work (simplified)
- On-page SEO basics (titles, descriptions, headings)
- Keywords: what they are and how to find them
- Local SEO for small businesses (Google Business Profile)
Deliverable: Optimize a sample business's Google Business Profile + 3 keyword suggestions
- Why email marketing still matters
- Building an email list (ethically)
- Writing subject lines & email copy
- Intro to email tools (Mailchimp/Brevo basics)
Deliverable: Design one email campaign (welcome email or promo email)
- How paid ads work (reach, targeting, budget)
- Setting up a Meta (Facebook/Instagram) ad campaign
- Ad objectives: awareness, traffic, engagement, conversions
- Budgeting for Nigerian SMBs (small budget strategy)
Deliverable: Create a mock ad campaign brief (objective, audience, budget, creative)
- Key metrics: reach, engagement, CTR, conversion rate
- Reading Meta Business Suite / Google Analytics basics
- Making sense of data — what's working, what's not
- Adjusting strategy based on results
Deliverable: Analyze a sample report and write 3 recommendations
- Bringing it all together
- Choosing a real or sample business
- Presenting a complete plan: audience, channels, content, ads, budget, timeline
- Course wrap-up, certification, next steps (freelancing/job readiness)
Deliverable: Full Digital Marketing Plan document + presentation (FINAL CAPSTONE)

₦414,000$300

$300 for the full 8-week course — zero experience to a complete campaign plan.

FormatOnline

Duration8 Weeks

LevelBeginner

Ready to enrol in Digital Marketing Fundamentals?

Secure your spot in the next cohort — pay safely online in Naira.