6 Weeks Beginner Course

SOCIAL MEDIA MANAGEMENT

Social media has become one of the most powerful tools businesses use to reach customers, build brand loyalty, and drive sales — yet most small businesses in Nigeria and beyond still lack anyone skilled enough to manage it properly. This 6-week program is designed to take a complete beginner, with no prior experience, and turn them into a confident, employable Social Media Manager capable of planning, creating, publishing, and reporting on social media for real businesses. Delivered by OurSurePlug Digital Agency, this course blends practical, hands-on assignments with real-world tools and workflows used by working social media managers today. By the end of the program, students will have a complete portfolio, a working understanding of the tools of the trade, and the confidence to start managing accounts — whether as a freelancer, an in-house hire, or within their own business.

6 Weeks Complete beginners — no experience needed

View curriculum

₦276,000$200

$200 for the full 6-week course — beginner to job-ready, certificate included.

What you'll walk away with

A Certificate of Completion issued by OurSurePlug Digital Agency

A complete 30-day content calendar built for a real or chosen brand

A personal portfolio of at least 10 designed social media posts (graphics + captions)

A sample client proposal/pitch document ready to send to real prospects

Reusable templates: content calendar, caption bank, hashtag list, and client onboarding form

A sample analytics/performance report

A final capstone project: a full social media management package for a mock or real client

Access to the OurSurePlug alumni community for continued support and networking

What you'll learn

The fundamentals of social media marketing and how each major platform (Instagram, Facebook, TikTok, X/Twitter, LinkedIn) works and who uses it

How to build a social media strategy and content calendar from scratch for any brand or niche

How to design engaging graphics and short-form videos using accessible tools like Canva and CapCut

How to write captions and hooks that drive engagement

Hashtag research and audience targeting, with a focus on the Nigerian market

How to schedule and manage content using tools like Meta Business Suite and Buffer

The basics of paid social media advertising — boosting posts and targeting the right audience

How to read analytics and insights, and turn them into simple client reports

Community management — responding to comments and DMs, and handling complaints professionally

How to price your services, pitch to clients, and win your first social media management contracts

6 Weeks curriculum

A structured path — each week ends with a real deliverable for your portfolio.

- Introduction to social media platforms and their unique audiences
- The role and responsibilities of a Social Media Manager
- Setting SMART social media goals
- Overview of the industry's core tools
- Building a content strategy and content pillars
- Creating a content calendar
- Understanding target audience and buyer personas
- Defining brand voice and tone
- Graphic design basics using Canva
- Writing captions that convert
- Short-form video and Reels basics using CapCut
- Hashtag research and strategy
- Using scheduling tools such as Meta Business Suite and Buffer
- Best times to post and understanding platform algorithms
- Community management — responding to comments and DMs
- Handling negative feedback and reviews professionally
- Introduction to boosting posts and Meta Ads basics
- Setting a budget and targeting the right audience
- Reading and interpreting analytics and insights
- Reporting results to clients
- Freelancing vs. agency employment
- Pricing your services
- Writing proposals and pitching to clients
- Building and presenting your portfolio

₦276,000$200

$200 for the full 6-week course — beginner to job-ready, certificate included.

FormatOnline

Duration6 Weeks

LevelBeginner

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